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What is a Monchhichi?? It’s a LOVE MONKEY!

What is a Monchhichi?? It’s a LOVE MONKEY!

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If you were a child of the 70s and early 80s, you will recognize these toys. I even had one as a child (and so did my sister) but I always wondered What is a Monchhichi? Obviously, they are a stuffed animal… but where did they come from? And how did they become so popular? These little Love Monkeys swept across the country, and it seemed like every child needed to have one. Today, German toy stores still carry Monchhichi! Meaning that these soft toys can be friends for a whole new generation…

 

what is a monchhichi
Seen in a Toy Shop Window in Lüneberg

What is a Monchhichi?

A Monchhichi is a “sweet little monkey” with a funny name that comes from combining the word Mon “mine” in French  and “Chhichi” which is the Japanese onomatopoeic sound for the noise a pacifier makes when a child sucks on it. These animal babies were developed in Japan by Mr Sekiguchi of the Sekiguchi company after he visited Germany. The story goes, he saw some similar doll babies in German Toy Stores, and brought the idea home, where it was combined with a beloved Monkey Doll that was very popular in Japan. These little “Love Monkeys” were created to inspire love and respect between old and young in Japan.

what is a monchhichi

Monchhichi in Germany

Before long, the dolls were exported to Germany and Austria, where their popularity took off. And when the Monchhichi Boutique opened in 1978… providing hundreds of different styles of clothing, collectors went crazy! More Monchhichi dolls were sold in Germany than in Japan! The merchandise line took off as well, T-shirts, games, school bags, bedding and furniture were snapped up by collectors and Monchhichi lovers all over

In 1974, the first twins were born. They were designed to be soft and cuddly, but with plastic feet and hands with a thumb that fits just perfectly into the mouth.  Each wore a bib that said Monchhichi. The first major design change came in 1980, when a pacifier was placed in hand to suck, instead of a thumb.
In the United States, the Little Monkeys were a little slow to take off. Mattel picked up the line in 1980, and Hanna- Barbera even produced a tie-in cartoon to help promote them, but by 1985, Mattel stopped production because of lack of sales. They did, however, reintroduce the toy in 2004 to celebrate the 30th Anniversary.

 

Did you have One?? You can have your own Love Monkey now!

I wonder if they will be making a huge comeback?

Sekiguchi 255530 - Original Monchhichi Girl, Made of Brown Plush, with Pink bib and Braids with Bows, Approx. 45 cmSekiguchi 255530 – Original Monchhichi Girl, Made of Brown Plush, with Pink bib and Braids with Bows, Approx. 45 cmSekiguchi 255530 - Original Monchhichi Girl, Made of Brown Plush, with Pink bib and Braids with Bows, Approx. 45 cmMonchhichi 20cm Mothercare (Pink)Monchhichi 20cm Mothercare (Pink)Monchhichi 20cm Mothercare (Pink)Monchhichi 20cm Classic Boy (Red)Monchhichi 20cm Classic Boy (Red)Monchhichi 20cm Classic Boy (Red)Monchhichi Classic Bebichhichi Plush Toy - Girl with DiaperMonchhichi Classic Bebichhichi Plush Toy – Girl with DiaperMonchhichi Classic Bebichhichi Plush Toy - Girl with DiaperMonchhichi Sakura (Cherry Blossom) Girl Plush Toy - PinkMonchhichi Sakura (Cherry Blossom) Girl Plush Toy – PinkMonchhichi Sakura (Cherry Blossom) Girl Plush Toy - Pink

 

what is a monchhichi

How to Recognize Vintage Monchhichis

The most obvious trait to the early Monchhichis is the eyes… from 1974 until 1985, they all have blue eyes. After this, the eyes were painted brown.

The earliest Sekiguchi editions were around 8 inches tall, made with a matt dark brown fur, and had a tail about 3-4 inches long. Their plastic parts are soft, not hard. And they have 5 freckles under each eye… with 3 more across the bridge of the nose.

The first Monchhichis did not have pacifiers, they sucked their thumb. After 1980, a permanent pacifier was added.

Another obvious way to identify modern dolls… look at the foot. The modern ones have the signature embossed in it.

Collectible Monchhichi Type Thumb-sucking DollCollectible Monchhichi Type Thumb-sucking DollCollectible Monchhichi Type Thumb-sucking DollVintage Monchhichi Baby Doll Collectible Monkey 5Vintage Monchhichi Baby Doll Collectible Monkey 5″ TallVintage Monchhichi Baby Doll Collectible Monkey 5

 

Vintage Sekiguchi Monchhichi doll with bow in hair 5Vintage Sekiguchi Monchhichi doll with bow in hair 5″Vintage Sekiguchi Monchhichi doll with bow in hair 5Vintage Monchhichi Collectible Monkey Doll Plush Toy 10”Vintage Collectible Monkey Doll Plush Toy 10”Vintage Monchhichi Collectible Monkey Doll Plush Toy 10”Vintage Monchhichi / Girl with Pink Dress and Bonnet / Stuffed Monkey / 1970s 70s / 1980s 80s / Retro Toy / Plush DollVintage Monchhichi / Girl with Pink Dress and Bonnet / Stuffed Monkey / 1970s 70s / 1980s 80s / Retro Toy / Plush DollVintage Monchhichi / Girl with Pink Dress and Bonnet / Stuffed Monkey / 1970s 70s / 1980s 80s / Retro Toy / Plush DollVintage rare rainbow cute monchhichi friend, monchhichi friend 1980s toy shabby chic toy stuffed animal plush toy decor. Good condition.Vintage rare rainbow cute monchhichi friend, monchhichi friend 1980s toy shabby chic toy stuffed animal plush toy decor. Good condition.Vintage rare rainbow cute monchhichi friend, monchhichi friend 1980s toy shabby chic toy stuffed animal plush toy decor. Good condition.970's Collectible Vintage Thumb Sucking Doll Soft Toy970’s Collectible Vintage Thumb Sucking Doll Soft Toy970's Collectible Vintage Thumb Sucking Doll Soft ToyVintage Original 1974 Futago no Monchhichi xl - Sekiguchi type doll made in Japan - Moncicci -Vintage Original 1974 Futago no Monchhichi xl – Sekiguchi type doll made in Japan – Moncicci –Vintage Original 1974 Futago no Monchhichi xl - Sekiguchi type doll made in Japan - Moncicci -

 

set of two tiny fluff Sekiguchi Monchhichi kiki vintage 13 cmset of two tiny fluff Sekiguchi  kiki vintage 13 cmset of two tiny fluff Sekiguchi Monchhichi kiki vintage 13 cm

Monchhichi Clothing

Need clothes?

NVintage MONCHHICHI Wedding Gift Set Outfit MINT in Original BoxVintage MONCHHICHI Wedding Gift Set Outfit MINT in Original BoxVintage MONCHHICHI Wedding Gift Set Outfit MINT in Original Box1980s Vintage Bølle Outfit | Set of 6 New Old Stock Clothes set | Monchhichi Clone Outfit | Original Packages1980s Vintage Bølle Outfit | Set of 6 New Old Stock Clothes set | Clone Outfit | Original Packages1980s Vintage Bølle Outfit | Set of 6 New Old Stock Clothes set | Monchhichi Clone Outfit | Original PackagesMonchichi Clothing Gr.20 cm 2.tlg Pants Hoodie Jeans/ Ringel Blue Combi NEW!Monchichi Clothing Gr.20 cm 2.tlg Pants Hoodie Jeans/ Ringel Blue Combi NEW!Monchichi Clothing Gr.20 cm 2.tlg Pants Hoodie Jeans/ Ringel Blue Combi NEW!Monchhichi clothing size 20/23 cmMonchhichi clothing size 20/23 cmMonchhichi clothing size 20/23 cm

 

Dressset 4-TG. For MONCHICHI Gr. 20 Hoodie PinkDressset 4-TG. For MONCHICHI Gr. 20 Hoodie PinkDressset 4-TG. For MONCHICHI Gr. 20 Hoodie Pink

Monchhichi Commercial

Oh, how I remember this Commercial…I will have the song stuck in my head all day…

Today, over 40 years after they were introduced in Germany, the little love monkeys are still popular among collectors and fans in Germany. (My cousin still has one in her car). Fansites are devoted to Collecting Monchhichis, Customized Monchhichis, Artwork, and even designer Monchhichis!

Loads of accessories and collectibles are on the market, so now, a whole new generation are being introduced to these sweet little monkeys.

Mattel Monchhichi mini figures old stock unused vintage 80sMattel Monchhichi mini figures old stock unused vintage 80sMattel Monchhichi mini figures old stock unused vintage 80sMonchhichi,vintage toys,Vintage Monchhichis ,80s,90sMonchhichi,vintage toys,Vintage Monchhichis ,80s,90sMonchhichi,vintage toys,Vintage Monchhichis ,80s,90sMonchhichi Means Happiness Japanese Stuffed Toy Monkey Retro Old Ad T ShirtMonchhichi Means Happiness Japanese Stuffed Toy Monkey Retro Old Ad T ShirtMonchhichi Means Happiness Japanese Stuffed Toy Monkey Retro Old Ad T Shirt

Monchhichis Vintage Set of 2Monchhichis Vintage Set of 2″ Music Band FiguresMonchhichis Vintage Set of 21974 Monchhichi Sekiguchi Puzzle COMPLETE Jigsaw 70s Kids Games Retro Collectible Cute1974 Monchhichi Sekiguchi Puzzle COMPLETE Jigsaw 70s Kids Games Retro Collectible Cute1974 Monchhichi Sekiguchi Puzzle COMPLETE Jigsaw 70s Kids Games Retro Collectible Cute

 

what is a monchichi

Comment(4)

  1. I bought a vintage monchhichi today. It has a tag with black writing stating it was made in Germany. It says 1974, but I understand that’s not the case as it has a pacifier to suck on. It has the correct number of freckles, a paper , orange,black and white tag on it’s hand. It’s in really good condition. No signature on the foot. It is wearing a plaid dress that’s nicely made and in good shape. My question is, mine has closed eyes and a tear on it’s cheek.

    What year do you think this is? What is it worth? It is 8″ tall with a tuft of hair tied in a bow, matte brown hair, the correct number of fingers and toes, and a peachy colored base on the pacifier.

    Thank you,
    Leslie

  2. I bought one old monchichi doll from a carboot in 2012 in Romania.
    What is strange about him is that his face is like a sekiguchi monkey but his toes are 5 and not flat (i found that the daisuke version has those toes but their face has different eyes)
    And another difference is that it has two eyebrows lines.
    I am wondering where it is coming from.

  3. My father bought a monchichi with sleepy eyes in 1978 for my brother when he was born.He is 40 now but still has it sitting on a chair in his bedroom.

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